I recently came across this article about one of my (former) favorite fashion bloggers, and it made me realize something. It seems like everyone and their mother (literally) has a fashion blog nowadays. It's super trendy to link your "like to know it" outfit from Nordie's everyday, and that you're not allowed to re-wear anything. Ever. Unless, of course, that item is a high-end designer bag or pair of Rockstud Valentinos.
Honestly, this lifestyle just sounds exhausting. 80+ hours a week shopping, taking photos, editing those photos, and of course, looking flawless while doing it? I mean, more power to Caitlin at Southern Curls and Pearls for pulling it off. She, and so many other bloggers, seem to live the life that every girl wants - jet-setting to tropical getaways, having a killer wardrobe (most of which, was gifted), access to big-name fashion events - but, as with everything else online, it's not what it seems.
At its core, it's excessively superficial and unrealistic. Don't get me wrong, I love clothes. I really do. I love the joy of snagging a new dress and finally getting to wear it out. But, I'm also 23 and have a washing machine. Re-wearing things is inevitable, but also smart. Investing in pieces you can wear 50 different ways seems a lot more appealing than a haul from Forever21 that you might wear once and then let hang in your closet.
It struck me when the article noted that Caitlin had to go home and change because her followers had already seen her in that outfit. Read that again.
I can't help but think of Kate in The Lizzie McGuire Movie when she calls Lizzie out for repeating an outfit. Like...what is this? Middle school? If I re-wear a dress, will the Kates of the world emerge and exclaim that I, too, am an outfit repeater??
Not only that, but it's also quite sickening the amount of pressure put on girls to look that perfect all the time. Caitlin makes it seem oh so effortless, like she rolled out of bed, threw on a pair of white distressed skinnies and a chambray top, and walked out the door fresh and ready to start the day. When, in reality, Caitlin probably stood for a good 30 minutes taking pictures of herself, then sorted through those 250 snaps to find "the perfect one," to then, edit and maybe post. Exhausting.
Trust me, I know this because I too have experienced said things. I've been guilty of not wanting to re-wear something, feeling the need to constantly buy buy buy to keep up with the Joneses.
I'm not blaming Caitlin, nor bloggers of her space, for the increasing amounts of unrealistic expectations for women. No, the fashion world of social media has done that all by itself. I'm simply noting that consumerism is literally taking over, and it's ruining the fun of blogging. Now, it's like your blog is only successful if that's your job.
Again, don't get me wrong, I love to shop and share those finds with y'all. But, I shop for clothes to live in, not because they're my life. My blog isn't my life, it's a place to share about it, and also what I'm wearing while living it. I feel like most bloggers aren't living - they're creating an image that looks like they're living the dream life - and it's so fake. No one has that perfect of a life. Like my mom said, even celebrities have a life outside their fame.
This year, I'm challenging myself to break out of that blogger box and actually live. It's so refreshing to not have that sort of pressure, and also more rewarding when I get to share authentic content. So, keep in mind next time you log on, that everything isn't what it seems. Don't feel like you have to constantly buy new things to stay relevant. You aren't your things - you're you! And that's way better. Keep it real, y'all. •